Le MATOU

Catalogue - Saint-Geniès

Reference: TOU-12LIV00065

It is impossible not to fall under the charm of the advertising posters of yesteryear presented in this catalogue, published on the occasion of an exhibition celebrating the work of the famous poster artist Francis de Lassus Saint-Geniès. You will get to discover 109 display ads constitutive of a time period and the popular culture of an entire country.

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Saint-Geniès affiches 1952-68. Catalogue published on the occasion of "Saint-Geniès, Les années pub" presented by MATOU (Musée de l'Affiche de Toulouse) from November 18, 2017 to March 4, 2018. like the exhibition, the catalogue is a journey through time, a time when television did not yet exist, a time when poster artists like Saint-Geniès competed with creativity to make advertising a one of a kind artistic object, which still today appeals to a transgenerational collective imagination. Design: Boris Igelman. Published by MATOU and Toulouse City Council. Soft cover. 123 pages. In French.